Professional Experience
Head of Marketing
Shen AI
Dec 2024 – Present
Leading marketing strategy for AI healthcare company, focusing on demand generation and brand awareness.
Head of Growth Marketing (Promoted: Growth Marketing Lead)
Zowie
Jul 2023 – Dec 2024
Led marketing team for AI customer service platform, generating significant pipeline growth.
Growth Advisor
growth-engine.ai
Feb 2024 – Present
Consulting tech companies on growth optimization, performance marketing, and conversion rate optimization.
Growth Marketing Lead
Profitroom
Jan 2021 – Jul 2023
Designed marketing strategies for hospitality SaaS platform, driving international expansion.
Growth Marketing Specialist
Esri Polska
Jan 2020 – Jan 2021
Executed digital marketing for GIS technology solutions, focusing on enterprise lead generation.
Junior Marketing Manager
GetResponse
Sep 2019 – Jan 2020
Supported email marketing platform operations, partnership programs and marketplace development.
Key Achievements
Shen AI: 3x traffic increase, 4x more demos in 5 months
Shen AI: Rebranding and rebuilding all of the key assets including Shen AI website
Zowie 2024: Generated $16M to the pipeline in 2024
Zowie vs Helpdesk campaign: Generated $2M to the pipeline
Shoptalk Event: 60 meetings, „Best booth” recognition
Core Expertise
Marketing Strategy
Full-funnel strategy development • Messaging • Budget management ($3M) • Go-to-Market strategy • Market penetration & expansion • Competitive analysis & positioning
Demand Generation
Integrated Multi-Channel Campaigns • Marketing-Sales Funnel Optimization • Lead Scoring, Nurturing & Routing • ICP & Persona-Driven Targeting
Account Based Marketing
ABM Program Development & Execution • Strategic Account List & ICP Definition • Personalized Multi-Touch Campaigns • Pipeline Influence & Acceleration Tracking
Performance Marketing
PPC Campaign Management (Google, LinkedIn, FB) • A/B Testing & Conversion Rate Optimization (CRO) • Data Analysis & ROI Optimization • Paid Media & Acquisition Strategy
Content Marketing & SEO/GEO/AEO
Content Strategy & Thought Leadership • Advanced SEO & Organic Growth • Answer Engine Optimization (AEO) • Generative Engine Optimization (GEO)
Team Leadership
Hiring, mentoring & leading high-performing marketing teams (4-11 members) • Agile marketing leadership (Sprint planning, OKRs) • Fostering a data-driven culture • Cross-functional collaboration with Sales, Product & C-Suite
Events Marketing
Strategic Event & Webinar Programs • Experiential Marketing & Brand Activation • Event Pipeline Generation & ROI • Proprietary & 3rd-Party Event Management
Product Marketing
Strategic Product Launch & Commercialization • Pricing, Packaging & Positioning • Sales Enablement & Training • Voice of the Customer (VoC) & Feedback Loops
Marketing Operations
MarTech Stack Architecture & Management • Data Governance & Reporting Infrastructure • Marketing Attribution Modeling • Funnel Velocity & Health Analysis
Testimonials
„Konrad isn’t just another marketer; he’s a standout. Where many overstrategize, he takes action, ensuring top-notch execution. He’s fast, innovative, and eager to learn.”
„If one word could describe Konrad, it would be 'excellence.’ He is a highly skilled marketer with deep understanding of latest trends.”
„Konrad’s greatest strength is strategic thinking and innovative marketing plans. He identifies opportunities and develops creative solutions.”